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90 days

Day 68 - Marketing and Advertising

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Vocabulary of the day

merk (brand)


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campagne (campaign)


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reclame (advertisement)


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marketing (marketing)


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doelgroep (target audience)


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consument (consumer)


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promotie (promotion)


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strategie (strategy)


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marktonderzoek (market research)


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digitale marketing (digital marketing)


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sociale media (social media)


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betrokkenheid (engagement)


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analyse (analytics)


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Merkvorming (branding)


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Productplaatsing (product placement)


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Sponsoring (sponsorship)


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reclamespot (commercial)


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invloed (influence)


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verkooppresentatie (pitch)


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Public relations: Publieke relaties (public relations)


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deuntje (jingle)


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reclamebord (billboard)


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folder (flyer)


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Brochure (brochure)


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logo (logo)


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Endossement (endorsement)


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referenties (testimonials)


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viraal (viral)


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conversie (conversion)


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doorklikratio (click-through rate)


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Segmentatie (segmentation)


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Nichenmarkt (niche market)


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detailhandel (retail)


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groothandel (wholesale)


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prijs (price)


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korting (discount)


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uitverkoop (sale)


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aanbieding (offer)


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Merchandising (merchandising)


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e-commerce (e-commerce)


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banneradvertentie (banner ad)


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Oproep tot actie (call to action)


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Demografieën (demographics)


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bereik (reach)


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impressies (impressions)


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lead - lead (in marketing and advertising jargon, the English term "lead" is often used in Dutch as well; however, the direct translation would be "potentiële klant" or "prospect") (lead)


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potentiële klant (prospect)


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omzet (revenue)


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rendement op investering (return on investment)


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