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90 days

Day 68 - Marketing and Advertising

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Vocabulary of the day

brändi (brand)


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kampanja (campaign)


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mainos (advertisement)


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markkinointi (marketing)


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kohderyhmä (target audience)


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kuluttaja (consumer)


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kampanja (promotion)


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strategia (strategy)


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markkinatutkimus (market research)


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Digitaalinen markkinointi (digital marketing)


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sosiaalinen media (social media)


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sitoutuminen (engagement)


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analytiikka (analytics)


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Brändäys (branding)


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tuotesijoittelu (product placement)


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sponsorointi (sponsorship)


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mainos (commercial)


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vaikutusvalta (influence)


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Myyntipuhe (pitch)


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Julkiset suhteet (public relations)


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Mainoslaulu (jingle)


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Mainostaulu (billboard)


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esite (flyer)


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esite (brochure)


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logo (logo)


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Sponsori- tai tuotesuositus (endorsement)


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asiakasarviot (testimonials)


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viraalinen (viral)


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konversio (conversion)


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Napsautussuhde (click-through rate)


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Segmentointi (segmentation)


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kapean markkinasegmentin (niche market)


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vähittäismyynti (retail)


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tukkumyynti (wholesale)


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hinta (price)


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alennus (discount)


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ale (sale)


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tarjous (offer)


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Kauppatavara (merchandising)


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verkkokauppa (e-commerce)


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bannerimainos (banner ad)


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Toimintaan kehottava lauseke (call to action)


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Väestötiedot (demographics)


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tavoittavuus (reach)


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näyttökerrat (impressions)


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liidi (lead)


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mahdollinen asiakas (prospect)


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Liikevaihto (revenue)


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Sijoitetun pääoman tuotto (return on investment)


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