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Day 68 - Marketing and Advertising

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Vocabulary of the day

Marke (brand)


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Kampagne (campaign)


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Werbung (advertisement)


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Marketing (marketing)


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Zielgruppe (target audience)


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Verbraucher (consumer)


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Werbung (promotion)


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Strategie (strategy)


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Marktforschung (market research)


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Digitales Marketing (digital marketing)


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Soziale Medien (social media)


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Bindung (engagement)


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Analytik (analytics)


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Markenbildung (branding)


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Produktplatzierung (product placement)


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Sponsoring (sponsorship)


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Werbung (commercial)


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Einfluss (influence)


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Verkaufspräsentation (pitch)


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Öffentlichkeitsarbeit (public relations)


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Werbesong (jingle)


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Plakatwand (billboard)


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Flugblatt (flyer)


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Broschüre (brochure)


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Logo (logo)


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Testimonial (endorsement)


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Testimonials: Erfahrungsberichte (testimonials)


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viral (viral)


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Konversion (conversion)


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Klickrate (click-through rate)


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Segmentierung (segmentation)


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Nischenmarkt (niche market)


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Einzelhandel (retail)


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Großhandel (wholesale)


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Preis (price)


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Rabatt (discount)


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Verkauf (sale)


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Angebot (offer)


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Warenpräsentation (merchandising)


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E-Commerce (e-commerce)


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Bannerwerbung (banner ad)


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Handlungsaufforderung (call to action)


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Demografie (demographics)


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Reichweite (reach)


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Eindrücke (impressions)


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Interessent (lead)


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Interessent (prospect)


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Umsatz (revenue)


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Rendite auf Investition (return on investment)


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