Icelandic in 90 Days

Day 68 - Marketing and Advertising

Vocabulary of the Day

auglýsing

(advertisement)

Vörumerki

(brand)

Markaðssetning

(marketing)

herferð

(campaign)

Markhópur

(target audience)

neyslufólk

(consumer)

kynning

(promotion)

Stefna

(strategy)

Vöruinnsetning

(product placement)

Rafræn markaðssetning

(digital marketing)

Samfélagsmiðlar

(social media)

kynning

(pitch)

Vísa

(jingle)

verslunar- og auglýsingarheimi

(commercial)

áhrif

(influence)

Markaðsrannsókn

(market research)

Skuldbinding

(engagement)

Vörumerkjaþróun

(branding)

Greiningar

(analytics)

Styrktaraðild

(sponsorship)

Veggspjald

(billboard)

Bæklingur

(flyer)

Almannatengsl

(public relations)

Meðmæli

(endorsement)

Markaðshlutun

(segmentation)

Smellhlutfall

(click-through rate)

tilboð

(offer)

afsláttur

(discount)

Bæklingur

(brochure)

Merki

(logo)

Vitnisburðir

(testimonials)

veiru-

(viral)

Umbreyting

(conversion)

Markaðshólf

(niche market)

smásala

(retail)

heildsala

(wholesale)

verð

(price)

Vöruútstilling

(merchandising)

útsala

(sale)

rafræn viðskipti

(e-commerce)

Hvatt til aðgerða

(call to action)

Nálgun

(reach)

leiða

(lead)

Lýðfræði

(demographics)

Áhrif

(impressions)

Borði auglýsing

(banner ad)

horfur

(prospect)

Tekjur

(revenue)

Ávöxtun á fjárfestingu

(return on investment)