learn Polish in
90 days
Day 68 - Marketing and Advertising
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Vocabulary of the day
marka (brand)
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kampania (campaign)
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reklama (advertisement)
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marketing (marketing)
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Grupa docelowa (target audience)
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konsument (consumer)
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promocja (promotion)
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strategia (strategy)
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Badania rynku (market research)
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marketing cyfrowy (digital marketing)
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media społecznościowe (social media)
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zaangażowanie (engagement)
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analityka (analytics)
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branding - marka (w kontekście tworzenia lub promowania marki), branding (zapborrowany anglicyzm) (branding)
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lokowanie produktu (product placement)
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sponsoring (sponsorship)
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reklama (commercial)
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wpływ (influence)
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prezentacja ofertowa (pitch)
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Public relations to po polsku oznacza "public relations" (termin jest stosowany w formie oryginalnej) lub "relacje publiczne". (public relations)
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dżingiel (jingle)
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bilbord (billboard)
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ulotka (flyer)
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Ulotka (brochure)
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logo (logo)
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poparcie (endorsement)
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referencje klientów (testimonials)
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wiralowy (viral)
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konwersja (conversion)
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wskaźnik klikalności (click-through rate)
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Segmentacja (segmentation)
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rynek niszowy (niche market)
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detaliczny (retail)
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hurtowo (wholesale)
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cena (price)
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zniżka (discount)
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wyprzedaż (sale)
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oferta (offer)
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merchandising (merchandising)
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e-commerce - handel elektroniczny (e-commerce)
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Baner reklamowy (banner ad)
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Zachęta do działania (call to action)
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demografia (demographics)
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zasięg (reach)
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odsłony (impressions)
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potencjalny klient (lead)
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potencjalny klient (prospect)
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przychody (revenue)
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Stopa zwrotu z inwestycji (return on investment)
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